Emma Barber | Digital Marketing Portfolio

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My Work

Turning ideas into thoughtful, creative marketing.

From social media strategy to content creation and website optimization, these projects represent how I combine creativity with data to help brands connect with their unique audiences!

The Lumistella Company

Digital Engagement Intern

During my internship with The Lumistella Company, I supported the Digital Engagement team through content creation, Pinterest optimization, influencer campaigns, and social media strategy. I collaborated across multiple projects to strengthen brand engagement, analyze platform performance, and create content that connected with audiences across digital channels.

Skills Used

  • Canva
  • Adobe Creative Suite
  • Pinterest
  • Analytics
  • Social Media
  • Influencer Marketing

Coffee County Board of Education

Digital Marketing Intern

Supported the district’s digital marketing efforts by creating social media content, designing promotional materials, and developing content strategies that increased community engagement. Collaborated with multiple departments to highlight student achievements, school events, and district initiatives while maintaining a consistent brand presence.

Skills Used

  • Social Media Strategy
  • Content Creation
  • Graphic Design (Canva & Adobe)
  • Content Planning
  • Community Engagement
  • Brand Storytelling
  • Campaign Analytics
  • Marketing Communications

Results

Supported marketing initiatives that strengthened community engagement and school communications.

Increased social media impressions by 40%.

Grew social media followers by 35%.

Created monthly content calendars and promotional graphics for district campaigns.

Designables

Digital Strategy Assistant

Supported digital marketing initiatives by researching target audiences, analyzing website performance, and developing strategic recommendations to improve user experience and campaign effectiveness. Collaborated on creative projects that aligned marketing strategy with brand goals.

Skills Used

  • Audience Research
  • Website Analysis
  • Creative Strategy
  • Digital Marketing
  • Campaign Optimization
  • Data-Driven Decision Making

Arby’s Case Competition

Integrated Marketing Campaign

Developed a comprehensive marketing strategy for Arby’s as part of the University of Georgia’s Brand Strategy Case Competition. Working in a team, we researched consumer insights, developed a creative campaign concept, and presented an integrated marketing plan designed to increase brand engagement and drive customer traffic.

Skills Used

  • Brand Strategy
  • Consumer Research
  • Creative Campaign Development
  • Presentation Design
  • Market Analysis

Clint Lott LLC

Redesigned and launched a modern, user-friendly website for Clint Lott LLC, focusing on improved navigation, brand consistency, and an enhanced user experience. Worked closely with the client throughout the process to bring their vision to life.

Skills Used

  • Wix
  • Website Design
  • User Experience (UX)
  • Brand Identity
  • Client Communication